DUFA Collection: Bridging The Gap Between Lavish and Affordable Watches

The Bauhaus masters.

The luxury watch market is predominantly mature. Brands like Rolex, Breitling, Panerai have been around for countless years and it doesn’t seem like they’re going anywhere. They’ve got scale, brand recognition, great customer service, and a quality product. Over the past few years, smaller brands have been trying to tap into this market but they tend to hit a dead end when trying to make a superior product at an affordable price.

When I first stumbled upon the @DUFAwatches on Instagram, I figured the brand was going to be another highly expensive watch label but to my surprise their entire line is luxury quality at and reasonable price. What initially attracted me to the watch brand was the classic design with a modern twist; particularly with the Weimar GMT 9006-04.


Deutsche Uhrenfabrik (DUFA) just re-launched their brand in March 2016 and they’re giving consumers what they want – luxury watches at an affordable price.

DUFA has proved you don’t need to spend a fortune to wear the highest quality.

German made timepieces manufactured in the style of and in tribute to the Bauhaus masters.

Tailored Avenue Pick: WEIMAR GMT 9006-04 – €290.00 (approx. $325 USD)

  • MOVEMENT: Swiss Quartz 3 Hands with Date and GMT
  • CASE: Stainless Steel
  • CASE DIAMETER (mm): 38
  • CASE THICKNESS (mm): 9
  • CASE COLOUR: Ionic Plating – Rose Gold
  • BAND: Genuine Leather Strap
  • BUCKLE: Strap Buckle
  • BAND WIDTH (mm): 18-16

Check out the variety of watches DUFA offers starting at just €260.00 (approx. $292 USD) and shop all the looks online.

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