Penguin x Pepsi #LiveForNow

ORIGINAL PENGUIN® BY MUNSINGWEAR® AND PEPSI® PARTNER ON GLOBAL “LIVE FOR NOW” CAPSULE COLLECTION

New Collection Brings “The Art of Football” to Fashion

NEW YORK, NY, May 21st, 2014 – #BEANORIGINAL & #LIVEFORNOW – In a global first, Pepsi® and Original Penguin® have partnered together on the inaugural “Live for Now” Capsule Collection.

The pinnacle of the Pepsi “The Art of Football” program, the “Live for Now” collection brings to life vibrant artwork from six of the hottest street artists around the world: the UK’s professional doodle bomber, Hattie Stewart; Argentinian urban artist, Jaz; Brazilian illustrator and street artist Ricardo AKN; Spanish-based visual artist Zosen; Merijn Hos, visual artist from the Netherlands and Argentinian street artist Ever.

The limited edition Original Penguin x Pepsi “Live For Now” Capsule Collection consists of 23 styles, including various t-shirts, polo shirts, short sleeve wovens, jackets and swim trunks inspired by the artwork of these six world-renowned street artists.

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“This collaboration project was such a fun and exciting one,” said Adam Weir, director of design at Original Penguin. “Not only was the entire process an integrated effort between Pepsi and our brand throughout, but being able to integrate our brand into the world of these street artists allowed us to support our ‘Be an Original’ repositioning and break out of the box from what we typically work on as a fashion brand.”

The capsule collection blends fashion and art with bold colors and graphic designs from around the world. Designs range from solid t-shirts and iconic polo shirts featuring contrast breast pockets to all-over bold prints of each of the artists’ designs. Statement jackets boast playful patterns and bright colors in striking blues and reds that offset the cool blue and white color palette of short sleeve chambray wovens. Swim trunks are offered in the signature Fixed Volley silhouette in four different prints, showcasing a diverse stylistic range, from Ever’s teardrop shapes to Zosen’s geometric triangular print.

“We were inspired by the link between the sport of football and the world of art, both places where passion leads to great acts of creativity. Motivated by our 2014 global football campaign, the ‘Live for Now’ Capsule Collection brings the best of art and football to life,” said Kristin Patrick, Pepsi global chief marketing officer, PepsiCo Global Beverages Group. “Our first-of-its-kind art collection, ‘The Art of Football,’ was unveiled in a gallery, then spread across the streets of the world with our out-of-home campaign, and now as a collection that a young, style-savvy generation will covet. Pepsi has been a cultural icon for many years and today we celebrate the ability of our brand to find a new place in consumers’ hearts and minds. The ‘Live for Now’ collection is both wearable and enviable, combining the best design with the joy of living in the now.”

Retail prices for items are: $49 for graphic and printed t-shirts; $75 for swim trunks; $79 for polo shirts; and $175 for jackets. The Original Penguin x Pepsi “Live for Now” Capsule Collection will be available for purchase at all Original Penguin retail stores nationwide, in select Bloomingdale’s department stores and online at www.originalpenguin.com/livefornow beginning Wednesday, May 21st until items last. The collection will also be available globally at Original Penguin Stores in Canada, Europe, Mexico, Colombia, Panama and the Philippines, and at select retail partners.

Original Penguin will be hosting a launch event with social influencers to celebrate this collaboration and exclusive capsule collection at the Global Flagship Store at 654 Broadway. And in an effort to further engage with consumers and build buzz, Original Penguin will also be launching a consumer sweepstakes to give fans an opportunity to win a trip to New York to visit the Broadway Global Flagship and experience the Original Penguin x Pepsi “Live For Now” Capsule Collection in real life. The prize package will be given to one lucky winner plus a friend of their choice, and includes a curated gift pack of the capsule collection, a shopping spree at Original Penguin, plus flight and hotel accommodations for 2 days.

For more information on the Original Penguin x Pepsi “Live for Now” Capsule Collection, visit www.pepsi.com/capsulecollection and follow the conversation online with #BEANORIGINAL & #LIVEFORNOW.

ENDS

FOR FURTHER INFORMATION:

PepsiCo: Nicole Tronolone / Nicole.Tronolone@pepsico.com
Original Penguin: Patrick Jones / patrick@agentrypr.com

NOTE TO EDITORS:

About PEPSICO:

PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales.  Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world.  PepsiCo’s people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo.  We call this commitment Performance with Purpose: PepsiCo’s promise to provide a wide range of foods and beverages from treats to healthy eats; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate.  For more information, please visit www.pepsico.com.

About Original Penguin® by Munsingwear®
In 1955, Minneapolis-based Munsingwear®, an underwear and military supply company, ironically became the touchstone of suburban sport with the introduction of the first iconic golf shirt to America: an ORIGINAL PENGUIN®. Known for its unique, humorous and detail-oriented clothing, Original Penguin offers a full range of men’s, women’s and children’s clothing, accessories and fragrances. Original Penguin is present in the U.S., Canada, Europe, South America and the Phillippines with over 1,250 points of sale, more than 75 Original Penguin stores worldwide and two dedicated e-commerce websites: www.originalpenguin.com and www.originalpenguin.co.uk.

About Perry Ellis International
Perry Ellis International, Inc. is a leading designer, distributor and licensor of a broad line of high quality men’s and women’s apparel, accessories and fragrances. The Company’s collection of dress and casual shirts, golf sportswear, sweaters, dress pants, casual pants and shorts, jeans wear, active wear, dresses and men’s and women’s swimwear is available through all major levels of retail distribution. The Company, through its wholly owned subsidiaries, owns a portfolio of nationally and internationally recognized brands, including: Perry Ellis®, Jantzen®, Laundry by Shelli Segal®, C&C California®, Rafaella®, Cubavera®, Ben Hogan®, Savane®, Original Penguin®  by Munsingwear®, Grand Slam®, John Henry®,  Manhattan®, Axist®, and Farah®.  The Company enhances its roster of brands by licensing trademarks from third parties, including: Nike® and Jag® for swimwear, and Callaway®, PGA TOUR®, and Jack Nicklaus® for golf apparel. Additional information on the Company is available athttp://www.pery.com

About PARTICIPATING ARTISTS:

  • Hattie Stewart –The London-based artist / “professional doodler” is taking the creative world by storm with her quirky, youthful, comic book-esque magazine covers and shop fronts.
  • Ever – Nicolás Romerois an artist from Buenos Aires, Argentina, famed for his portraits using both aerosol and brush-based techniques and influenced by Francis Bacon and Van Gogh.
  • Jaz – Franco Fasoli began his creative career in the streets as a graffiti writer. He is recognized as one of the first major writers to begin working in the streets of Buenos Aires in the mid-90s, using graffiti as a way to express himself.
  • Merijn Hos –A Dutch illustrator and visual artist based in the Netherlands, Hos divides his time between working as a commercial illustrator and working on his personal projects, exhibitions and independent publishing.
  • Zosen – The Argentinian visual artist was born in Buenos Aires and raised in Barcelona. His work has been featured in galleries and streets around the world. Zosen runs graffiti workshops in Barcelona and is a co-founder of streetwear label Animal Bandido.
  • Ricardo AKN – A Brazilian illustrator, photographer and street artist from São Paulo, inserting new concepts into urban art, AKN is a plastic artist, illustrator and muralist.

Gents x Pepsi:

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Launch Event Photos:

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