Every season comes to an end, even Summer.
This season’s campaign takes inspiration from stunning mountainous terrains of South America with a cool palette of indigo hues alongside pops of tomato, coral and plum.
For this campaign, Original Penguin headed to Dunton Hot Springs and the quaint town of Telluride in Colorado. Because much of the collection emulates a sense of adventure, this town provided the perfect back drop to venture into the wild. The steep forested mountains and cliffs surrounding the town aligned perfectly with the epic landscapes that shaped the collection, from the brushed cotton tops, marled knit bombers and abstract patterned flannels that nod to the great outdoors.
The campaign was shot by Justin Chung, styled by Ricky Bennick and modeled by Romain Julien, Tobias Lewis, Josiah Hawley and Devon Spence. The campaign will be featured in September issues of consumer magazines but Tailored Avenue gave you the first look!